About

BlackWhiteGrey was founded in 2023 by Team Jiang.

In a culture overwhelmed by conspicuous consumption, there are always those who reflect on their relationship with clothing, respecting the essence of garments, emphasizing simple beauty. There is power in editing, beauty in durability, and dignity to be found once we strip everything back to the essentials.Reestablish yourself as the protagonist of your everyday fashion, showcasing your unique features in the simplest way.

Welcome to the modular wardrobe.

The Idea

A no-frills, kit-of-parts, it rejects fashion in favour of timeless style. This is a truly accessible system for dressing that gives the wearer total autonomy. Season to season, the collections jigsaw together effortlessly - ageless and unconventional, the focus is always on how the clothing feels and never about passing trends. Confidence radiates when we wear garments designed with that JND (Just Noticeable Difference). Attitude and character radiate when we pull on pieces that truly fit the body, regardless of shape, sex or size.

Silhouettes are purposefully playful, with the volume dialled up to a notch that guarantees maximum comfort whilst retaining the perfect, deliberately awkward proportions. Stripped back, luxurious and casual, the modular wardrobe celebrates clever layering and polished, practical simplicity.